Xpertalk – 2 cents from Himanshu of AutoLink on Outreach Buildup with Influencer Marketing – Community Xpertalks

Xpertalk – 2 cents from Himanshu of AutoLink on Outreach Buildup with Influencer Marketing – Community Xpertalks

Influencer marketing focuses on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties..