vTalk – Dark patterns in marketing
Manish and I spoke about the usage of “dark patterns” in marketing.
💥Dark Patterns are deceptive UX/UI interactions, designed to mislead or trick users to make them do something they don’t want to do. This term was coined in 2010 after the boom of ecommerce industries on the web. In order to generate more sales, get subscriptions, and hit target numbers in transactions etc., designers and business associates started creating deceiving user interfaces to manipulate users.