Category: Marketing

 vTalk – It takes months to get a customer, Seconds to lose one – Alex Pirouz  

When I launched Linkfluencer back in 2013, I had one goal: To provide the best customer experience. We’ve been fortunate enough to educate over 20,000 businesses across 60 industries and 35 countries. We continue to maintain a 5 star rating online. And have created raving fans globally who know, like, trust and refer work to us. I haven’t done anything special.

1) I got very clear on what ‘Exceptional’ customer service meant to us.
2) Trained the team on how to best deliver that.
3) Created the right systems and procedures to help maintain that standard.

And constantly evaluated our performance on a monthly, quarterly and yearly basis. In a world where most companies are chasing new business, look after your existing clients first. And double down on providing the most value within your industry. It will pay dividends both in the short and long term.

 vTalk – Dark patterns in marketing  

Manish and I spoke about the usage of “dark patterns” in marketing.

💥Dark Patterns are deceptive UX/UI interactions, designed to mislead or trick users to make them do something they don’t want to do. This term was coined in 2010 after the boom of ecommerce industries on the web. In order to generate more sales, get subscriptions, and hit target numbers in transactions etc., designers and business associates started creating deceiving user interfaces to manipulate users.

 Can you commit to a reading one book every weekend?  

Can you commit to a reading #onebook every #weekend?

Thing about books is that you need to figure out what can you use out of the chapters, you probably will find few things that you can apply and grow.

 vTalk – #DATA #INSIGHTs or Gut Feeling, what do you rely on? – Preksha Kaparwan  

Often decisions are made on ‘gut feeling’, and as we look at data it leads to a sophisticated point of view, to back that feeling.

Everyone has a decision process and sometimes you pick one and sometimes its a mix. Data is great at providing evidence for a hypothesis.

What do you think?

Preksha Kaparwan
Enabling Voice Insights for Tableau and Power BI
Co-Founder, CMO, V.UX Designer – RealBox Data Analytics